Born to shine 1:1 private business coaching



Are you a SMART, CONSCIOUS, go-getter woman who wants TO CREATE AN ONLINE business that gives you MORE money, impact and profit with less hustle and stress?



born to SHINE

develop confidence, clarity & cash as a coach

1:1 Private Coaching Program


  • You’re a conscious, creative, go-getter, global woman
  • You want to start your own service-based business to make a difference in the world and impact other people
  • You love helping people
  • You want to get paid what you’re worth and work with high-vibe clients
  • You love what you do but aren’t certain how to organize your expertise into lucrative, client-attracting packages
  • You want to figure out the right niche but aren’t sure exactly what that is for you
  • You crave a brand that feels really authentic to you and captures your unique spirit, personality and passion, positioning you to powerfully stand out from the cookie-cutter crowd
  • The thought of sounding ‘salesy’ or ‘pushy’ on a sales call makes you cringe

If this is YOU then the time is NOW to create your service-based business that makes an impact and serves the people who need your help.

As your new Business Coach, I am thrilled to invite you into …

born to SHINE – develop your online business

1:1 Private Coaching Program


You want to start your business because your dream is to impact the lives of others, work from your zone of genius and feel excited that you’re making money in a lucrative and profitable business that lights you up.

What you’re seeking now is for all the puzzle pieces to easily fall into place so you can reach your goals and achieve your dream without waiting any longer.

Here’s just a peek at what your business looks like when we are coaching together:

  • You have lucrative, client-attracting packages that spotlight your value and your unique way of working with clients
  • You’re charging what you’re worth and love how good it feels to be free and no longer over-delivering
  • Your new pricing structures are adding income to your bank account with every new client
  • You have crystal clear clarity about your niche, and feel excited every day to only be working with clients you love, and who appreciate YOU and your expertise
  • Your Brand Archetypes make it fun and exciting to capture your unique spirit, personality and passion in all of your marketing
  • You feel aligned and confident about your brand and how easy it is to powerfully and authentically stand out from the crowd
  • Your new mindset about money perfectly aligns with your goals and is powerfully supporting you to reach them
  • You feel confident, calm and relaxed talking with prospective clients, knowing exactly what to say when it comes to the money part
  • You enjoy working in your business, now that all the puzzle pieces are lined up for your success

born to SHINE –  IS FOR YOU …

… If you’re ready to stop ‘going it alone’ because you realize that you need help to reach your dreams. You want to start making more money, making a big impact in the lives of more clients, and finally feel that you are aligned and on purpose with your business.

BUT you’re holding yourself back …

You’re not sure how to identify your gifts and strengths, and can’t figure out how to build your brand and grow your empire

You’re overwhelmed by all the options and need a step by step plan to follow

You fear that you don’t have the courage to go for your dreams and you lack the support that inevitably comes up when you’re doing something new.

You marketing and advertising isn’t effective and you aren’t sure where to start to get your message out there

You don’t know how to be visible online to easily attract clients, press and thought leaders who seek you out for your input and opinions.

Dear Miss Millionaire


Hi, I’m Cori Burchell.

I coach ambitious, Female Coaches and Entrepreneurs who desire to have more confidence, clarity and cash in their coaching or consulting business. This program is for women who are ready to build their coaching businesses and get visible online.

I know the struggle, the heartache and the pain of wanting so much more from life, but feeling trapped by ‘circumstances’. I know the feeling that you’re meant for big things, but not knowing how to get there …. and I know that following your dreams takes courage, because sometimes not everyone close to you will understand what you’re doing.

I know that taking a different path in life can be hard, lonely and a struggle. I also know that having support and guidance from a mentor can make all the difference.

I know how a thing or two about creative energy and how to focus on an idea with passion and commitment.  (After all, I’m an Emmy award nominee and I was the Assistant Designer on the Academy Award winning film Chicago).

That’s why I created my signature 1:1 VIP program

Born to sHINE  

so you can overcome these obstacles and make your dreams a reality in the next 6 MONTHS.

Talking to Cori about my desires for my business, the goals I wanted to reach, and how I was going to make that happen has fueled and inspired me immensely. The most valuable part of the program was when it came time to talk about my coaching program. Cori was able to help me bring a new life to my program that was in line with my values and vision. She helped me to create a structure and powerful message for it. This clarity around my coaching program is invaluable. I feel really clear about what I am offering, how this impacts women’s lives and how I can help them to Thrive. I feel so inspired to get my message out there, to meet new people, talk about my business and get more clients. I was also able to create a shift in my mindset to see the true value of what I offer women and start working on my money blocks. It has truly helped me take a huge step forward in building a successful coaching business and I am deeply grateful to Cori for that.

Kate M.

LIfe & Health Coach

Who is the born to SHINE program for?

aspiring service-based entrepreneurs

You’re a service-based entrepreneur (e.g. health coach, life coach, fashion stylist, wedding planner, graphic designer, real estate agent etc.) looking to develop and grow your online business. You need accountability, support and coaching to help you realize your dreams.

entrepreneurs running a business

You’re already an entrepreneur running a business you’re passionate about but you’re ready to get to the next level of income and profitability. You’re dreaming of that high level consistent income of $10K, $20K, $50K and beyond, but you just don’t know how to get there.

fed up Corporate Workers

You’re currently in a corporate job that you feel fed up with. You’re ready to set out and start your own online business that you’ve always dreamed of. You want to be your own boss and quit building someone else’s dream.

Ready to feel excited that you’re making money in a lucrative business that lights you up? Here’s what’s inside this private coaching program:

1-Successful Entrepreneur Mindset

Money Mindset Mastery

Are you ready to remove money blocks, create a new, empowering money story and own your worth? Coaching together, we’ll create a fresh, empowering success mindset for you — shifting your beliefs and actions in the process — so you quickly begin creating new and exciting results in your business.

Take a look at what we’ll coach on:

  • Release limiting money beliefs and transform the negative self-talk that has held you back from achieving your full potential in your business
  • Create an unshakeable ‘Premium State of Mind’ so you begin confidently charging what you’re worth
  • Create your new, empowering money story so you can begin making changes within yourself and powerfully claim your worth
  • Begin discovering the value of your work so you can free yourself from undercharging or over delivering

2-Authentic Brand Clarity

Branding with Archetypes®

There’s a unique part of you that many business owners mistakenly believe they have to hold back. Coaching together, you’ll discover your Brand Archetype, which unlocks the powerful, instantly recognizable presence within you that’s a client-attraction and opportunity magnet.

Take a look at what we’ll coach on:

  • Discover your Brand Archetype, which perfectly captures your spirit, personality and passion, transforming YOU into an authentic brand you can instantly use to launch this exciting new direction in your business
  • Confidently choose your website design and images, write attention- getting emails, sales copy and marketing material (even if you’re not a writer!)
  • Identify your unique brilliance and use it as a powerful catalyst for focusing your gifts and talents on your most profitable actions


Niche Breakthrough Secrets®

Are you ready to discover your authentic, lucrative niche so that you can attract and keep more ideal clients? Revealing your niche is surprisingly easy with the simple steps I’ll coach you through.

Take a look at what we’ll coach on:

  • Quickly get out of “niche overwhelm” so you can start attracting new clients with freedom, clarity and confidence
  • Reveal your most lucrative niche (it’s often hidden gold and I’ll coach you through an exciting process to discover it so you can rapidly begin increasing your income and open up new opportunities to thrive)
  • Instantly determine if your niche is “hot or not”, saving you time and effort so you can achieve your goals this year
  • Create an authentic marketing message (you’ll love the template I’ll coach you through that teases out the right words for you to use)


Transform ‘What You Do’ Into A Client-Attracting Signature System®

Coaching together, I’ll walk you step by step through how to transform your expertise – including the magic that makes YOU unique — into an exciting Signature System that attracts a steady stream of ideal clients.

Take a look at what we’ll coach on:

  • Quickly transform that “thing you do” into an exciting Signature System that is easy to market and enroll new clients into
  • Eliminate “what do I offer” overwhelm, clarifying your most profitable path to a thriving business and high-end offers
  • Position yourself as a valued expert in the eyes of your ideal clients with a Signature System® that you become known for, attracting new clients quickly, easily and with less marketing


How To Create Packages That Sell Themselves

Every business has the opportunity to offer packages and the benefits are huge – you serve clients who truly desire what you have to offer, while you work fewer hours for significantly more income.  This could be what catapults your reputation, too.

Take a look at what we’ll coach on:

  • Shift out of the trading time for dollars model and into the mindset of owning your worth and value
  • Step by step, create packages based on value that uniquely set you apart and structure your services to massively free your time and increase your income
  • How to stop overloading your packages, freeing you from draining over-delivering
  • Trim the number of days you’re working each month so you enjoy more free time and increase your happiness

How to Charge What You’re Worth and Get It!®

If you struggle with how much to charge and how to confidently talk about your fees, you are not alone. I’ll coach you to clear out feelings of unworthiness, plus give you practical tools so you can charge what you’re worth and discuss your fees like a pro.

Take a look at what we’ll coach on:

  • Immediately transform doubt about what to charge into heartfelt, unstoppable confidence in the value you deliver
  • Solve the uncomfortable problem of what to say when clients ask, “How much do you charge?”
  • Discover exactly what to charge for each of your services, programs or packages, including strategies for increasing your cash flow with more pay-in-full clients
  • Create unshakable confidence and belief in why you are worth charging higher fees


How to Sign On New Clients

Ready to feel confident about how you can start getting new clients signing on with you? Creating a steady stream of ideal clients is surprisingly easy, and I’ll show you how!

Take a look at what we’ll coach on:

  • Overcome any fear of what to say when discussing your new offer to ideal clients
  • Discover exactly where to quickly find new, potential clients you feel comfortable connecting with
  • Must-have secrets to talking about your offer in clear, benefit-rich language so you  get more ‘Yes’s’ from your ideal clients
  • Create a simple action plan that eliminates procrastination and keeps you moving forward signing on new clients month after month

Bonus: Money, Marketing and Soul® Coaching

Throughout our coaching together, you will experience incredible transformation in your mindset and beliefs, supporting you in attracting ideal clients and making more money in your business.

For example, I’ll coach you to:

  • Get “unhooked” from emotional triggers so you can make decisions with grace and ease
  • See challenging situations from a fresh perspective so you can make new, authentically powerful and aligned choices
  • Create heartfelt, unstoppable motivation and commitment to reaching your goals and dream
  • Let go of perfectionism and overwhelm so you can ‘switch’ off and enjoy life outside of your business

born to SHINE Program details Include:

6 Month 1:1 Individual Business Coaching Program

You’ll get my eyes on all aspects of your business and together we’ll make it grow. I’ll bring my experience, expertise and insights and create a safe, confidential space to coach you.

18 x PRIVATE Coaching Sessions

Eighteen 45-Minute Skype/Zoom or Phone Sessions – to stay accountable and on-track for the goals and desires you’ve set for yourself.  BONUS: All sessions are recorded for you to keep and review as often as you need, so you never have to take notes or try to remember what we discussed. You will have access to a private Dropbox folder where you have all call recordings and workbooks, worksheets and any other resources you’ll need.

Welcome Package and Client Workbooks

Welcome Workbook specifically crafted to help you get clear on your goals and on what you want to accomplish over the next 6 months and beyond – so that our time together is laser-focused on getting you the results you want

Beautiful Client Workbooks filled with exercises, templates, checklists and scripts that I will coach you through so you see results with every coaching session

Orientation Program

You’ll receive this immediately when you join and will begin working through my process for preparation and completion, to create a new foundation to start your new business and life. You’ll clear the energy leaks of old tasks and unfinished business. Many clients have increased their income just from doing the orientation program alone!

Raving Reviews

Cori Burchell is an amazing coach and mentor. When I started working with Cori, I was focused on creating consistency in my business, while upgrading my lifestyle and working on my beliefs and mindset. Cori is amazing at blending designing my ideal lifestyle and business, so that you are creating a structure for your life that excites and lights you up.

I’ve seen my business grow, my lifestyle improve and my ability to take consistent action ramp up over the course of our sessions. Cori also introduced me to a morning routine that has changed my life and resulted in me starting my day in an inspirational way. Cori is truly a triple threat coach when it comes to improving your mindset and money beliefs, creating consistency in your business and upgrading your lifestyle.

Kalyn R

Business Strategist + New Mom

Cori helped me build my confidence in just one session. She gave me the tools and insight I was looking for. Coaching with Cori is empowering and heartfelt.

Julia E

Health + Fitness Coach

I met Cori at a time that I was stressing very much about a photoshoot in Paris. I really was nervous about getting everything looking just right because it was Paris! I signed up for an intensive with Cori and we spent half a day together. We met on Skype for the intensive and it was phenomenal and very in-depth. I was able to enhance my brand and message to my clients when I communicate. She pays attention to details and I cannot encourage you enough to jump on working with her.

Lorna S

Health Coach

This program is perfect for you if…

  • You’re ready to start a successful, sustainable business that supports your ideal lifestyle as a coach, consultant or service-based entrepreneur
  • You want to get out of overwhelm and learn simple and doable steps to making your dream of global impact a reality
  • You want to know how to identify your gifts and strengths, and learn how to run a business from your unique genius and purpose
  • Move past any fear, worry, doubt, or limiting beliefs that are holding you back from success
  • Claim your worth, earn more money and attract your ideal clients with ease

This program isn’t for you if…

  • You’re looking to get rich quick without putting in time and high quality work
  • You’re not interested in being your own boss and running your own show
  • You’re not willing to take new advice and implement new strategies

Now, you have two choices…

Playing it safe won’t get you closer to your dreams…you need to take a leap and dive in big time with heart and soul. By going for your dream of starting a business, you will stretch, grow and become the very best version of you. I can tell you as someone that took the leap and continues to leap even today, that it is worth it. When you let go of the fear of failure you are able to make a difference in the world, become a leader and inspire other women to go for it too.

So you can continue on the path you’re currently on, wishing and dreaming you could run that business of your dreams OR you can enroll in the Born to Shine-Develop Your Online Business program and fasttrack your way to success in just 6 months!

Which will you choose?







1) Fill out the online application (click the Apply Now button below).


2) I will review your application and your goals and get in touch with you if we’re a good match to work together.


3) Get ready for your best year ever!