Have you ever stopped for a second and asked yourself…what exactly am I selling?
Or better yet, what is it that my clients are buying when they hire me?
My answer may surprise you because if you’re in a service-based industry, as most of my clients are, it’s probably not what you think it is.
If you’re a health coach … you might think wellness
If you’re a stylist … you might think fashion
If you’re a copywriter … you might think newsletters or blog posts
If you’re a graphic designer … you might think web site design or graphics
If you’re a relationship coach … you might think coaching
If you’re a real estate agent … you might think it’s a property
I think it’s a little bit different.
I believe when your client hires you or your service, they are actually buying confidence.
They are hiring you because they feel your service will give them the confidence they need to achieve what it is they want from their life or business.
Your clients want to feel confident…in a new skill, in a new step or direction or in a new layer of expertise they require.
It’s an interesting shift in perspective.
As a Success Coach, I challenge my clients to think of the bigger picture of what they do and to play a bigger game. My clients trust me to hold the vision of their brand and guide them to success in a way that they couldn’t see for themselves. To help them with their confidence in their ideas, programs and services.
And in my work as a Stylist, I often discovered that the transformation my clients achieved had nothing to do with a cleaned out closet and a lot of new outfits. It was also their improved confidence.
As women, we often play small or don’t want to step up and claim our expertise, even when we’re really, really skilled at what we do. That goes for women who are just starting out in their businesses as well as women who’ve been at it for awhile.
We offer great services and we pride ourselves on serving our clients very well but we don’t always show up in a big way and claim that.
Have you ever had a conversation with someone you were considering hiring, but you didn’t for some reason? They seemed to know their stuff, but you could feel that they held themselves back in some way (maybe this was very subtle or intuitive). So you decided to not go with them and hired someone else. Someone with a bit more confidence.
Now I don’t recommend that you go and write in your sales copy or your Facebook posts that you’re now selling confidence – it’s a much more subtle and intuitive shift than that.
For now, I just want to encourage a gentle mindset shift and ask that you think a bit bigger. Realize that your work is more profound and important than just the services you provide.
You’re positively impacting another person’s life in ways that go beyond just your service.
Your client will be able to go on and pay that confidence forward…with their families, in their relationships and their businesses or careers. And in turn, the world improves for all of us.
So the next time you speak with a potential client, keep that impact in mind and feel inspired to step up and play a bigger game in your business.
Remember that your client is buying confidence!
Do you need a breakthrough in your business and life? Do you need some help figuring out the bigger picture and vision for your business or brand?
I’d love to help you…I’m a master at seeing the bigger impact your business can make and I love working with women who are ready to empower themselves and be confident in their personal brand.
I know it can be scary to think about taking the next step with a coach…but I encourage you to schedule a call with me today! I want to work with women who are ready to get beyond their fears and make their impact in the world now!